Why you should raise your prices

Why you should raise your prices

"How much is this?" "Oh..." as the item is placed back on the shelf. For those of you who provide a service, are potential clients excited about your services, yet they never seem to commit? The solution to both problems may have something to do with your pricing. No, I'm not suggesting you lower your prices, I'm actually going to tell you why you may need to raise your prices. "How can I raise my prices," you might be thinking. Americans are primarily driven by something known as perceived value. If we weren't, every one of us... Read More

By: Dave Tuesday December 1, 2020 comments

When and How to Break Up with a Bad Client

When and How to Break Up with a Bad Client

It’s less costly to keep an old customer than to attract a new one – unless that client is a toxic one. A bad client can sap your energy, take up too much of your valuable time, and put stress on you and your team. The costs of these drains can be hard to measure. In fact, they’re often much higher than you realize. But breaking up with a bad client is rarely an easy decision – especially if you don’t have a ready replacement. Here are some tips to help you make the decision, and what to do if you decide it’s time to break... Read More

By: Dave Sunday November 15, 2020 comments

Customer Lifetime Value

Customer Lifetime Value

How much is a customer worth? This is a fundamental question, especially for small businesses. Having fewer customers means that each one has a proportionally larger impact on your business. Good customers can eliminate your cash flow worries and keep you going in hard times, and bad customers can drain more of your time and resources than you can afford. But how do you calculate which customers are “good” or “bad,” or somewhere in between? Most business owners have a sense of this, but backing up your intuitions with some... Read More

By: Dave Sunday November 1, 2020 comments

Close More Leads and Increase Your Average Sale Amount

Close More Leads and Increase Your Average Sale Amount

Hits, Upsells, Loss Leaders Free Offers: Explained What are these things and what can they do for your business?... How can I turn hits into purchases?... How do you effectively upsell your product or service?... What is a loss leader?... What can a free offer do for me? If you've priced your products or services correctly, you should have plenty of profit margin to make hard to resist offers.Put yourself in the shoes of the consumer, how would you feel if you walked in to buy... Read More

By: Dave Thursday October 15, 2020 comments